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@happydoctors
Founded in January 2017, the Happy Doctors project is a social good initiative that leverages the powers of social technology and storytelling to diminish mental health stigma and promote well-being among medical students and doctors. It's Instagram account, @happydoctors, has attracted more than 20,000 highly engaged followers to-date (noteworthy following includes TED Med, UPenn Medicine), along with notice from medical institutions, like AACOM and STAT News.
Sample of social movement initiative, strategy involving transparency into medical culture.
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A post shared by Happy Doctors (@happydoctors) on
A post shared by Happy Doctors (@happydoctors) on